The ModernMarca
Approach
We know that being a brand, entrepreneur, executive, or aspiring influencer can be a lonely and isolating experience. That’s why ModernMarca is on your team. We use a unique three-step approach to develop and grow your brand island. Then we build a functioning bridge to connect your story with your ideal customers’ story. We even help you maintain your bridge over time. So you can focus on inspiring others, building connections and growing your success.
Our Three-Step Process
ModernMarca uses a three-step process to develop, nurture and grow your brand island. First, we work to develop and build a brand island that is authentically you. This brand island embodies your brand’s story, core values, pillars and identity. From there, we work to carefully understand your customer or client’s inner needs, desires and wishes. We dig deeper to find out where they spend their time, what their inner concerns are and how to best communicate to them. Finally, we work to bridge the gap between your brand island and your customers’ story by creating a well-built bridge that makes it easy for them to travel over to your island, again and again.
Develop Your Brand Island
Understand Your Customer’s World
Create A Bridge That Connects
How We Develop Your Brand Island
As a small business and team of personal brands, we know that it’s a challenge to develop and nurture your brand. Whether you’re working on a rebrand or building a brand from scratch, it takes time and dedication to develop a fully-formed brand island. We know that when you start the process, your brand island isn’t fully developed. And your ideal customers or clients may not know where your island is located. They may need your product or services in order to survive and thrive, but they don’t even know that you exist. ModernMarca works to develop a brand island that is authentically you and bring the right folks over to your island. We flesh out a cohesive brand identity, your unique voice, your values/pillars, and of course, your brand story. Then, we connect the dots for you and bridge the gap between your brand island and your customer or client avatar. When we say “avatar”, we are referring to the persona that your ideal customer or client represents. This can include their desires, concerns, basic demographic details and more. The beauty of this approach is that any brand can benefit from this framework and go on to create a fully functioning brand island that attracts the right audience.
Values To Grow Your Brand
Our team truly values curiosity, enlightenment and commitment. We believe these values are essential to creating a brand island that is fully formed and thriving. And we work hard to incorporate these values into each stage of your brand island development. First, we start with a sense of curiosity and wonder in defining your brand island’s authentic voice, pillars/values, identity, messaging and story. We flesh out all the essentials so your brand island can grow and flourish. Shortly after, the enlightenment stage comes. This is where we define your customer or client avatar’s inner world. We dig deep to define your avatar’s inner desires, true needs, and wishes by exploring their demographic data along with their biggest worries, challenges, concerns, and favorite music, movies, books, podcasts and more. We work to understand your avatar and where they frequent in order to build a bridge from your brand island over to them. Finally we move on to the commitment stage. This is where the magic happens. We work to execute your brand island’s branding + marketing strategy with total commitment and resolve. Your modern success story is at the forefront of our efforts.
How We Keep Your Island Up-And-Running
Keep in mind, a brand island is a living, breathing entity. Many things can go wrong in the tempestuous ocean (or fast-moving digital landscape). Your ideal customer or client avatar can get lost on the way to your brand island. They can get washed up and pulled far away from shore. They can get sucked into a tidal wave of the bright lights and noise of the internet. Pirate competitors can snatch them up and steal them away from your brand island. But all is not lost. You need a team of hard-working shipmates, willing to keep your island up-and-running, day in and day out. That’s where we come in.
The Ongoing Maintenance You Need
The reality is your brand island will need ongoing maintenance. As with any island or bridge to an island, regular care is needed to prevent crumbling or falling apart. Your brand island and bridge need continual resources, care and attention to support the weight of your avatars coming in each day. And similarly, your customer or client avatars need the same level of care and attention during business hours. Much like a bridge to an island that changes lanes, your brand island needs to be in the mode of generous daytime brand giving. This means targeted content, building connections, pushing out social, sending out email newsletters and more. After hours, while you sleep, your brand can be in the mode of nighttime brand receiving, which can include leads, inquiries, customer calls and more. That’s where ModernMarca comes in. We’re here to be your partner in the process, and to grow, nurture and maintain your brand island over time.
